The WisDOT Verona Road project is a multi-year reconstruction of US 18/151 (Verona Road), a heavily-used highway connecting Fitchburg, Verona and Madison communities and businesses. The business community along Verona Road formed a coalition to help businesses navigate and survive the reconstruction. The Verona Road Business Coalition (VRBC) is a volunteer organization providing targeted advocacy, education, communication, marketing and promotions of approximately 150 businesses along the Verona Road corridor through Madison, Fitchburg, and Verona. The Verona Road Passport (VRP) provides weekly construction updates, alternative routes, app only coupons, deals, and rewards.
MadREP is the economic development agency for the eight-county Madison Region, founded by business and community leaders to create a dynamic environment where people and businesses prosper. MadREP and its partners aim to proactively and strategically position the region to take advantage of economic and business development opportunities. Visit www.madisonregion.org for more information.